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PRWeek: The new role of the Asian CCO

Our Managing Director, Anna Whitlam was delighted to be featured as guest columnist in PRWeek on the changing requirements for communications teams as COVID-19 drives the need for new skills.

It’s a given that building a company’s communications team requires finding the right people for the job. It sounds like a simple enough task in theory, but much more complicated in practice. And with the ongoing pandemic creating unprecedented challenges for companies, defining the right people for the job is more exacting than ever before.

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